42 Rules for a Web Presence That Wins (2nd Edition) - Essential Business Strategy for Website and Social Media Success

Digital natives—those persons born in the digital age—have an ever-widening range of wireless-enabled devices at their disposal. They are the drivers of multimedia communications, continually seeking out the technologies and distribution channels that best match their needs. This book outlines the changes in telecommunications that are occurring to meet these needs. It addresses the continually increasing requirement to provide connections that make the electronic encounter as natural and convenient as possible, exploring the vast assortment of devices that exist as part of everyday living for digital natives.

Featuring precise diagrams and tables to illustrate the evolving environment, the book begins by describing the competitive interactions of telephone, cable TV, and cellular mobile companies in providing services and content. It outlines the creation of digital multimedia streams and how they are transported, explains what multimedia connections are available, and summarizes the activities of competitors while providing an overview of their markets and customer statistics.

This book uniquely covers wireline, optical fiber, cable, and wireless access methods, explaining the coding required to create digital streams. It combines ethernet with provider bridging and multi-protocol label switching and highlights the necessity to serve legacy streams. In addition, the book addresses controversial issue: will incumbent communications providers ever overtake Internet as the chief source of digital feeds and popular contents?

Featuring extensive references and a glossary of multimedia terms, Connections for the Digital Age is written for digital natives and other persons with an interest in multimedia communications; industrial, commercial, and financial managers; engineers; software professionals and Internet specialists; and students at technical schools and universities.

Get the Right IT Services, on the Right terms, Without Hassles or Overpaying

Coverage includes

• Recognizing what excellent IT service looks like and assessing what you’re getting now

• Selecting the best IT service providers and services for your needs

• Spotting and rectifying trouble with internal or external supplier relationships

• Making sure you don’t pay for services you don’t need

• Negotiating services, requirements, levels, price, quality, and delivery

• Leveraging ITSM practices without losing focus on the business

• Creating business-focused service reports and scorecards that focus on what matters most

Is your business prepared for the world of ANYWHERE?

“Companies are beginning to conceive, design, develop, and distribute products and services in profoundly new ways…But how to exploit this new connectivity? Read on.”
—From the Foreword by Don Tapscott, bestselling author of Grown Up Digital and Wikinomics

“Anywhere paints a compelling picture of what the next transformation of wireless will look like and who it will impact. Those who want to capitalize on the new wireless world should read this book.”
—Dan Hesse, CEO, Sprint

“Connectivity is fast creating a level playing field among developed and emerging markets. Those who understand how to leverage the connected world will be best positioned to impact it. Anywhere is a must-read for anyone who wants to be a relevant leader in a global economy.”
—Rajeev Suri, CEO, Nokia Siemens Networks

“Emily Nagle Green takes it up a notch with a breezy style that makes the arcane accessible and the possible plausible. It’s the kind of sensible outlook that can only come from deep knowledge and analytic rigor—both hallmarks of Yankee Group.”
—Tom Sebok, President & CEO, Young & Rubicam North America

“Required reading for anyone interested in understanding how and why communications advances are fundamentally altering business. Green explains how the connectivity revolution offers unbounded opportunity to thrive in the nascent Anywhere future.”
—Reed Hundt, former chairman, U.S. FCC

“This book highlights the unstoppability of the advance of connectivity, creating the imperative for business leaders to respond.”
—Ben Verwaayen, CEO, Alcatel-Lucent

About the Book:

A pill bottle helps health care professionals monitor patients taking medication. A vending machine reports its own inventory over a wireless network. A telephone speeds checkout by serving as a debit card in retail stores around the world.

The future of the world—and business— is ubiquitous connectivity, the total interconnection of people, ideas, and products through a global digital network. As the network grows and the world of data expands, every citizen will have instant access to virtually anything he or she wants.

Where is this network? Anywhere. And you must learn to use it to the fullest if your business is to thrive in the coming years.

In this groundbreaking book, Emily Nagle Green, president of Yankee Group, a leading global connectivity research fi rm, charts a course for the future by explaining:

• The components of ubiquitous connectivity and how they will combine to transform the nature of business
• How more than 50 of the world’s connectivity pioneers and leaders expect the revolution to unfold
• The richest opportunities for your business—and how to seize them
• How a totally connected world will change customers—and what they want
• Ways to develop a business strategy that harnesses the power of global connectivity

The world is charging ahead faster than at any other time in history, and global connectivity will be here sooner than you might think. Trillions of dollars of new value will be created on this worldwide network fabric.

Are you moving fast enough?

The survival of your business depends on whether you’ll be there to meet it. Combining expert insight, tactical tools, and Yankee Group’s proprietary data on global connectivity trends, this forward-looking book provides what you need to reach the customer of the future . . . anytime and anywhere.

8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK!

“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and—most important—usable.”

Alan Spoon, Managing General Partner, Polaris Venture Partners

“If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than INSPIRE!”

Paal Gisholt, President and CEO, SmartPak

“Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo.”

Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System

“INSPIRE! provides ‘food for thought’ and insightful guidance for all companies. This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times.”

Chiquita White, Section Head, Product Development, Procter & Gamble

Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what’s new and really works in business, he takes on the challenge of inspiring customers–even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.

Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about–and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.

Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.

How to reignite customer loyalty by…

•   Bringing authenticity to everything you do

•   Creating new products that reflect the best of what you really are

•   Delivering new value based on convenience, simplicity, and honesty

•   Nurturing your mystique

•   Choosing the right channel partners

•   Doing well by doing good

Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business.  This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy…now in a convenient e-format, at a great price!

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Front cover

“Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.”

–Peter Shankman

Back cover

Social Location Marketing

Breakthrough social location marketing techniques for promoting
your service, product, or venue!

Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!

You’ll Learn How To:

•           Understand how social location marketing works and what it can (and can’t) do for your business

•           Learn the surprising realities about who uses social location software

•           Know your customers and their motivations–and build marketing plans around them

•           Develop communities of customer advocates who’ll work on your behalf

•           Use games, competitions, time-limited offers, and other innovative approaches

•           Successfully reach teens, tweens, women, or men

•           Discover proven approaches for fashion, retail, hospitality, and restaurants

•           Effectively handle criticism, and transform negatives into positives

•           Preview brand-new social location tools, including Google Hotpot

•           Understand the privacy issues associated with social location marketing

SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.