Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business

Digital natives—those persons born in the digital age—have an ever-widening range of wireless-enabled devices at their disposal. They are the drivers of multimedia communications, continually seeking out the technologies and distribution channels that best match their needs. This book outlines the changes in telecommunications that are occurring to meet these needs. It addresses the continually increasing requirement to provide connections that make the electronic encounter as natural and convenient as possible, exploring the vast assortment of devices that exist as part of everyday living for digital natives.

Featuring precise diagrams and tables to illustrate the evolving environment, the book begins by describing the competitive interactions of telephone, cable TV, and cellular mobile companies in providing services and content. It outlines the creation of digital multimedia streams and how they are transported, explains what multimedia connections are available, and summarizes the activities of competitors while providing an overview of their markets and customer statistics.

This book uniquely covers wireline, optical fiber, cable, and wireless access methods, explaining the coding required to create digital streams. It combines ethernet with provider bridging and multi-protocol label switching and highlights the necessity to serve legacy streams. In addition, the book addresses controversial issue: will incumbent communications providers ever overtake Internet as the chief source of digital feeds and popular contents?

Featuring extensive references and a glossary of multimedia terms, Connections for the Digital Age is written for digital natives and other persons with an interest in multimedia communications; industrial, commercial, and financial managers; engineers; software professionals and Internet specialists; and students at technical schools and universities.

The book is about business concepts, issues, strategies and tactics for the Web. It is not intended to be an exhaustive list or review of tools, technologies, platforms, current regulations or any of the other constantly shifting parameters of the online world. Rather, it aims to provide a fast, but thought-provoking read that offers a 30,000 ft "hawk-eye" perspective on the many different considerations for an effective website and social media presence.

The book is divided into four main sections:

• Management-level Issues
• Setting Strategy and Tactics
• Creating Content That Makes Connections
• Measuring Results

Get the Right IT Services, on the Right terms, Without Hassles or Overpaying

Coverage includes

• Recognizing what excellent IT service looks like and assessing what you’re getting now

• Selecting the best IT service providers and services for your needs

• Spotting and rectifying trouble with internal or external supplier relationships

• Making sure you don’t pay for services you don’t need

• Negotiating services, requirements, levels, price, quality, and delivery

• Leveraging ITSM practices without losing focus on the business

• Creating business-focused service reports and scorecards that focus on what matters most

8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK!

“With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and—most important—usable.”

Alan Spoon, Managing General Partner, Polaris Venture Partners

“If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than INSPIRE!”

Paal Gisholt, President and CEO, SmartPak

“Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo.”

Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System

“INSPIRE! provides ‘food for thought’ and insightful guidance for all companies. This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times.”

Chiquita White, Section Head, Product Development, Procter & Gamble

Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what’s new and really works in business, he takes on the challenge of inspiring customers–even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.

Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about–and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.

Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.

How to reignite customer loyalty by…

•   Bringing authenticity to everything you do

•   Creating new products that reflect the best of what you really are

•   Delivering new value based on convenience, simplicity, and honesty

•   Nurturing your mystique

•   Choosing the right channel partners

•   Doing well by doing good

Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business.  This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy…now in a convenient e-format, at a great price!

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Front cover

“Too many people are running around nowadays calling themselves ‘social media experts.’ Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.”

–Peter Shankman

Back cover

Social Location Marketing

Breakthrough social location marketing techniques for promoting
your service, product, or venue!

Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you’ll learn how to reach your key audiences and segments…craft and execute winning strategies on realistic budgets…measure activity and calculate ROI…avoid costly mistakes…and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!

You’ll Learn How To:

•           Understand how social location marketing works and what it can (and can’t) do for your business

•           Learn the surprising realities about who uses social location software

•           Know your customers and their motivations–and build marketing plans around them

•           Develop communities of customer advocates who’ll work on your behalf

•           Use games, competitions, time-limited offers, and other innovative approaches

•           Successfully reach teens, tweens, women, or men

•           Discover proven approaches for fashion, retail, hospitality, and restaurants

•           Effectively handle criticism, and transform negatives into positives

•           Preview brand-new social location tools, including Google Hotpot

•           Understand the privacy issues associated with social location marketing

SIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune® 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011.