Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Meet Emily and Paul, the parents of two young children. Emily is a newly promoted executive in a large corporation, while Paul has his own business as a consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. For them, just staying ahead of the storm has become a seemingly insurmountable task.

In this book, we travel inside the brains of Emily and Paul as they attempt to sort the vast quantities of information they're presented with and figure out how to prioritize, organize, and act on it. Fortunately for Emily and Paul—and for readers of Your Brain at Work—they're in good hands: David Rock knows how the brain works—and more specifically, how it works in a work setting.

Your Brain at Work explores:

• Why your brains feels so taxed, and how to take full advantage of your mental resources
• Why it's so hard to focus, and how to better manage distractions
• How to maximize your chance of finding insights that can solve seemingly insurmountable problems
• How to keep your cool in any situation, so that you can make the best decisions possible
• How to collaborate with others more effectively
• Why providing feedback is so difficult, and how to make it easier
• How to effectively change other people's behavior

Rock shows how it's possible not only to survive in today's overwhelming work environment but to succeed in it—and still feel energized at the end of the day, with a sense of accomplishment.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Recent discoveries in neuroscience have conclusively demonstrated that, by engaging in certain mental tasks or activities, we actually change the structure of our brains—from the cells themselves to the connections between cells. The capability of nerve cells to change is known as neuroplasticity, and Arrowsmith-Young has been putting it into practice for decades. With great inventiveness, after combining two lines of research, Barbara developed unusual cognitive calisthenics that radically increased the functioning of her weakened brain areas to normal and, in some areas, even above-normal levels. She drew on her intellectual strengths to determine what types of drills were required to target the specific nature of her learning problems, and she managed to conquer her cognitive deficits. Starting in the late 1970s, she has continued to expand and refine these exercises, which have benefited thousands of individuals. Barbara founded Arrowsmith School in Toronto in 1980 and then the Arrowsmith Program to train teachers and to implement this highly effective methodology in schools all over North America. Her work is revealed as one of the first examples of neuroplasticity’s extensive and practical application. The idea that self-improvement can happen in the brain has now caught fire.

The Woman Who Changed Her Brain powerfully and poignantly illustrates how the lives of children and adults struggling with learning disorders can be dramatically transformed. This remarkable book by a brilliant pathbreaker deepens our understanding of how the brain works and of the brain’s profound impact on how we participate in the world. Our brains shape us, but this book offers clear and hopeful evidence of the corollary: we can shape our brains.

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available as eBook for the first time to help you achieve your maximum potential throughout the next century! Learn:

* THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE

* THE SIX WAYS TO MAKE PEOPLE LIKE YOU

* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING

* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be “hardwired” to function in predetermined ways. It turns out that's not true. Your brain is not hardwired, it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships. Written by a leader in the field of Brain-Based Therapy, it teaches you how to activate the parts of your brain that have been underactivated and calm down those areas that have been hyperactivated so that you feel positive about your life and remain calm during stressful times. You will also learn to improve your memory, boost your mood, have better relationships, and get a good night sleep.

• Reveals how cutting-edge developments in neuroscience, and evidence-based practices can be used to improve your everyday life
• Other titles by Dr. Arden include: Brain-Based Therapy-Adult, Brain-Based Therapy-Child, Improving Your Memory For Dummies and Heal Your Anxiety Workbook
• Dr. Arden is a leader in integrating the new developments in neuroscience with psychotherapy and Director of Training in Mental Health for Kaiser Permanente for the Northern California Region

Explaining exciting new developments in neuroscience and their applications to daily living, Rewire Your Brain will guide you through the process of changing your brain so you can change your life and be free of self-imposed limitations.