Golf is Not a Game of Perfect

Much like Golf Is Not a Game of Perfect and Golf Is a Game of Confidence, Putting Out of Your Mind is an informative and valuable guide to achieving a better golf game. While most golfers spend their time trying to perfect their swing so they can drive the ball farther, Rotella encourages them to concentrate on their putting -- the most crucial yet often overlooked aspect of the game. Great players are not only aware of the importance of putting, they go out of their way to master it, and mastery can only begin with the understanding of the attitude needed to be a better putter. Rotella's mental rules have helped some of the greatest golfers in the world become champion putters and, for the first time, are now available to golfers everywhere.

With everything from true-to-life stories of such greats as Davis Love III, David Duval, and Brad Faxon to dozens of game-changing practice drills, Putting Out of Your Mind is the new bible of putting for amateurs and pros alike.

The 15th Club is the tool that golf stars like Tiger Woods use to block out negative thoughts, doubt, and fear. It is what allows champions to perform at their peak both in practice and during the game. Golfers who lack it find the game elusive and frustrating. Confident golfers play the game as they have always sensed they could play it. Now, one of the most renowned golf writers offers up the foolproof methods that will allow golfers at any skill level to give their game that extra boost.

Dr. Rotella provides tips and techniques for how to learn from better golfers, overcome fear in pressure situations, and keep a clear mind, no matter what. He tells golfers that inner arrogance is not a negative trait, but instead is something that can improve performance on and off the course. In order to perform at peak levels and achieve your goals, you must believe that you can win. Positive thinking is an incredibly powerful tool, and it can change the way a player approaches the game. Knowing how to focus on the challenge at hand and understanding your own talent are crucial parts of becoming a confident golfer.

Dr. Rotella provides a detailed plan that anyone can use to build the self-image of a winner. He offers a one-year schedule in diary and calendar form that will incorporate the daily mental routines that he assigns to players on the PGA Tour. This is how the pros learn to ignore negative influences, focus on productive advice, and take pride in their abilities.

Your 15th Club will tell golfers of all abilities how to develop the confidence they need to maximize their physical gifts and defeat the Tigers of their world, whether that world is the PGA Tour or the third flight of the club championship.

Requiring extraordinary levels of concentration, the short game is typically a source of fear for amateurs and pros alike. In this book, Dr. Rotella teaches readers how to overcome that fear by using their minds to achieve a state of calm in which the focus is on one thing alone: the hole. Rotella shares stories about professionals with whom he has worked who have mastered the psychological aspect of successful putting by adhering to simple—but hard-to-follow—rules and practices that will improve any golfer’s game: stay focused on your targets, visualize your shots, commit to your routine, and accept completely whatever happened to the golf ball.

On top of citing his experiences with golfers, Dr. Rotella also probes the science of memory and how knowledge of the brain’s workings—especially those areas that deal with physical tasks—can markedly improve a golf game, particularly when it comes to getting out of a bunker or taking the measure of a long putt. For casual and dedicated golfers alike, a better short game provides one of the ultimate pleasures of golf—a pleasure they will come to know by training their minds to allow them to become unstoppable golfers.

SINCE 1984, GOLFERS COACHED BY DR. BOB ROTELLA HAVE WON A TOTAL OF:

74 major professional titles 2 Masters tournaments

12 U.S. Opens

12 British Opens

11 PGA Championships

4 U.S. Women’s Opens

6 LPGA Championships

5 Kraft-Nabisco Championships

5 Tradition Championships

7 Women’s British Opens

2 Senior PGA Championships

5 U.S. Senior Opens

3 Senior Players Championships

Now, after sixty years of keeping notes on the things he's seen and learned and on the golfing greats he's taught, Penick is finally letting his Little Red Book (named for the red notebook he's always kept) be seen by the golf world. His simple, direct, practical wisdom pares away all the hypertechnical jargon that's grown up around the golf swing, and lets all golfers, whatever their level, play their best. He avoids negative words; when Tom Kite asked him if he should "choke down" on the club for a particular shot, Harvey told him to "grip down" instead, to keep the word "choke" from entering his mind. He advises golfers to have dinner with people who are good putters; their confidence may rub off, and it's certainly better than listening to bad putters complain. And he shows why, if you've got a bad grip, the last thing you want is a good swing.

Throughout, Penick's love of golf and, more importantly, his love of teaching shine through. He gets as much pleasure from watching a beginner get the ball in the air for the first time as he does when one of his students wins the U.S. Open.

Harvey Penick's Little Red Book is an instant classic, a book to rank with Ben Hogan's Modern Fundamentals of Golf and Tommy Armour's How to Play Your Best Golf All the Time.

The Golfer's Mind was actually first suggested by Davis Love, Jr. -- Davis Love III's dad -- who encouraged Doc to write an instruction book on golf's mental challenges, organized by topic. Love thought that golfers could keep the book with them, or at least nearby, at all times. When they needed a refresher on a certain issue, they could consult the book, read for a few minutes, and take away solid guidance regarding their difficulties. Doc heard what Love said, and twenty years later, The Golfer's Mind is that book. From his Ten Commandments (Commandment I. Play to play great. Don't play not to play poorly) to just about any topic a golfer might imagine, this is the ideal way for players to get all of Rotella's teachings. Doc covers topics including:

• Butterflies
• Practicing to Play Great
• The Rhythm of the Game
• Routine
• Setbacks
• How Winning Happens

In the perfect format for the busy golfer, The Golfer's Mind is the concise and convenient quick-reference tool to appeal to Rotella's millions of followers and is sure to become a golf classic.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be, as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.